The Swedish Migration Agency’s new logo is now being introduced
The Swedish Migration Agency has a new logo, which is now being introduced. The new logo, featuring a heraldic coat of arms, is intended to make it clearer that the Agency is part of the Swedish state.
“With the new logo, we want to make it even clearer that the Swedish Migration Agency is Sweden’s migration authority,” says Eva Carlstedt, Director Communication Department at the Swedish Migration Agency.
The new logo is being introduced gradually across all digital and physical channels. The Swedish Migration Agency’s website is the first to feature the new logo, followed by the Agency’s digital services, letters and decisions, among other channels. The logo on signs and flags, for example, will be replaced at a later stage. On other existing materials, the old logo will be phased out gradually.
As the new logo is being introduced gradually, the Swedish Migration Agency’s old and new logos will appear alongside each other for some time.
“To avoid any uncertainty about whether a communication is from the Swedish Migration Agency, we will clearly communicate that the change is taking place, particularly to our applicants,” says Eva Carlstedt.
How this affects organisations that use the logo
The Swedish Migration Agency’s new logo will be used from 1 September. Organisations that use the Agency’s logo, for example on websites, in systems or in documents, should therefore replace the old logo with the new one.
The new logo is available to download from the Swedish Migration Agency’s website. More information about the rules for using the logo is also available there. The logo is available in both Swedish and English versions.
More about the new logo
The purpose of the Swedish Migration Agency’s new logo, featuring a heraldic coat of arms, is to make it clearer that the Swedish Migration Agency is Sweden’s migration authority and part of the Swedish state. The change also marks a new phase in the Agency’s remit and in its European cooperation following the introduction of the EU’s new common rules on migration and asylum (the Pact on Migration and Asylum).
All Swedish government agencies may use a royal crown and shield as their symbols. These so-called heraldic coats of arms are subject to special protection rules and are clearly associated with public authorities.

The full heraldic coat of arms and a simplified version that will be used when required due to format.